Artificial Intelligence & Advanced Machine Learning Technologies

The giant from the world of social networks Facebook met 2020 with a statement about what social media development trends will be relevant next year. Augmented reality, artificial intelligence, and machine learning were named among others.

It will be surprising for user experience designers to find out that in the future the main page of the site will turn into a kind of anachronism, and user interfaces will do fine without it. Its place will be taken by more targeted and personalized landing pages.

Advanced machine learning will help webmasters, web developers, and UX / UI designers get user information based on their browser history and location, for example.

In turn, this information will help site owners and designers to develop web pages relevant to the interests of these users that will meet people with offers of those products or services that visitors might want to look for, say, on an online store site.

Artificial Intelligence is no stranger to web design and development. Any automated system that provides a personalized experience based on user preferences and perceived behavior qualifies as AI.

The average web user will soon begin to wait (and demand) a much more multidimensional personalization of their online experience. It’s an online experience in which the websites they visit and interact with know what they want before they even realize it.

Brutalism in Web Design

Before material and flat designs jumped onto the stage, strict nets and blocks with sharp edges ruled the ball.

Last year, large companies diligently supplemented the organic designs of their sites like beauty packaging companies with smooth curved lines and smooth shapes, sometimes creating real works of art. The goal of such designs is to make the brands behind them more human, breathe soul into them and, thus, attract the attention of the target audience and earn its trust.

By the end of 2019, a new cohort of designers was formed, which sought to rethink the traditional layout of web design. In their work, they tried to emphasize the connection with the design of good old static sites with a clearly structured layout. The purpose of this was to express brand affiliation with the target audience through originality and individuality.

Sites with such a “wrapper” will not escape your sight: a combination of horizontal and vertical color blocks, a neighborhood of contrasting colors - the appearance of such web resources will differ in the presence of asymmetric visual effects, which are diametrically opposite to what we are all used to seeing in more conservative designs.

Moreover, brutalism has always placed above all the functionality of the resource, and often the aesthetic side of design was sacrificed to this functionality. Therefore, one of the most sought-after web design trends for next year can be called simplicity and accessibility. Of course, brutalism has the potential to create attractive and not without beauty sites, but you can turn to this style if you need to create a simple and functional site that pursues exclusively business goals.